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As a method of advertising and promoting Nouveau Riche my band, along with the new song and music video, I chose Instagram to upload images of the girls. I chose Instagram as a social media networking site as it is used typically by the younger generation that members of my target audience typically use. Instagram is a much more modern and frequently used social networking site amongst younger individual, and therefore a beneficial way to promote the new band. Using Instagram would mean that young individuals would find these images would appear on individuals feeds with similar interests and frequently searched images or artists allowing Nouveau Riche to be targeted directly to individuals who would enjoy and appreciate their products.

 I also regularly posted images of the girls in order to ensure that any followers were constantly being reminded of the album that was due to come out. Keeping interest, as well as allowing an audience to be gained previous to the release of the music video. 

The bold 'Bio' or heading to the instagram page meant that the page would stand out, drawing attention to their new album and creating a 'buzz' or excitment amongst the target audience. Essentially the instagram accound enabled for an audience to be built for the group, as well publisise the band themselves in order to gain a place within the music industry as a new band, and also act to regularly remind followers about whats going on and when the music video