Video feedback on Print work...
Here is some feedback that I received from a member of my target audience after producing my Print work to go alongside the 'Power' music video my Nouveau Riche.
Here is my feedback for my print work, from Jodie who is twelve and therefore fits in as a member of my target audience.
Jodie stated that she liked the use of bright colours on the digipak, I decided to use orange for both the spine and also within the logo to bring together the image used on the front cover with the rest of the digipak. I have chose a bright orange so that the digipak stands out, however, used only a few colours these being black, white and orange to keep it simplistic and ensure it doesn't become to complicated, allowing me to follow the typical conventions of Pop music album covers. Small amounts of orange are also used within the music video, as one of the band members is wearing orange during the studio shots, this therefore creates a connection between the products maintaining consistency. I have also used this very bright orange so that it is able to stand out and be noticeable especially to the younger spectrum of my target audience, allowing a new and developing girl band to stand out against any existing Pop artists.
I aimed to make the promotional poster that comes along side the digipak to be representative of the girls being fun and playful, as shown by each of the girls laughing within the photograph. The fun and excitement shown, indicates he girls collective personalities further allowing some members of the audience to connect, as well as associate with the band. I thought that this image would be suitable for that of a teenagers bedroom wall as it is interesting however simple, maintaining the positivity and female power expressed through the song. It also goes well alongside the other print work as it shows another side to the girls. Both the digipak as well as magazine advert show independence, control and their stern looks portray their power, while the promotional poster indicates their fun and childish sides, representing the girls to be comfortable within themselves. This representative of the girls to have many emotions further shows them to be normal people, allowing members of the audience to further connect with the band.
I maintained a theme within the inside pages of the digipak to ensure consistency allowing the digipak to appear professional and well made through the use of a colour scheme, as well as a recurring logo that would make the audience aware of who this band were, and become recognisable as well as remembered. Jodie also stated that she liked the individuality shown on the inside pages. I used four separate images of the girls, where they are all wearing something different in order to show this and allow the girls to not only be seen as a collective as shown on the front cover but also individually. This page also supports this idea shown throughout the music video as each of the girls are seen both independently in their own locations, and then collectively as a group while dancing. I did this to allow young members of the audience to understand the importance of friendship, providing a sense of community and group work, as well as the importance of being yourself and acting alone to support yourself as a strong and independent member of society, without the need to rely on others.
I decided upon a strict formation for the magazine advert so that I was able to continue with the idea of team work shown through the strict formations of the choreographed dance routine. This formation meant that the girls are seen to work together well as a team, as well as that they are strong and powerful young individuals who aren't scared to be themselves, and who will stand up to societies expectations and stereotypes.This strict formation also meant that the girls were able to take up most of the poster, ensuring that the girls are centre of attention and highlighting their importance, so that they are able to stand out from existing artists and become recognisable.
The poster also acts to show each of the girls individuality further as each of them are wearing very different clothes. One girl is wearing pyjamas and a huge dressing gown, this shows her girly and fun aspect, almost creating the image of an innocent young girl who enjoys sleepovers.Another one of the girls is wearing a sports bra and Ivy park shorts, doing this shows her to be an energetic and sporty individual. One of the girls is wearing a bright yellow of the shoulder top, this presents her as comfortable within herself and therefore as an outgoing individual. Finally, the last band member is wearing an outgoing and unusual jacket, similarly showing her to be bold and comfortable within herself. Presenting each of the girls to have different characteristics allows for a much larger audience as different individuals may follow different members of the band, while still representing the message of individuality and expression.
The title of the digipak remained simple so that it could be easily remembered while still bold and unusual with the N being written both larger as well as in another font (chalkduster) allowing for a connection to be made between the logo and title. Similarly the album name is written in an bold and unusual font so that it is able to stand out and be easily read, grabbing the attention of the audience.
Overall the print work as a whole acts to further present a wide variety of characteristics while showing the girls to work well together as a team. I have ensured each of the products are relatively bold so that they are able to stand out, grabbing the attention of the audience, while also keeping to the conventions of Pop music.
No comments:
Post a Comment