Rough cut one:

Rough cut one: 

Here is an incomplete version of our music video, I showed it to a few people and asked for feedback in order to allow me to understand what I should do within future filming and editing in order to improve the music video overall. From watching the music video myself, as well as also showing my music video to members of my target audience I have realised that some studies shots, using a variety of different lights would be useful to create emotion amongst the audience, allowing them to feel attached to the members. At the beginning of the music video there is the sound of a motorbike or vehicles, at this point I think we should include panning shots of vehicles or busy roads to create a link between whats seen on screen and the lyrics of the song. Throughout the music video, myself and Rediola have been able to use on beat editing, to increase the pace of the video, allowing it to feel upbeat and creating a positive or joyful atmosphere. 

Throughout the video we have tried to maintain similar lighting depending on location and we have managed to keep the lighting consistent, usually being quite dark so that bright lights and colours can be used to create focus upon specific members. I also think that our varied locations attract the audience making it more interesting and keeping the viewers intrigued. 

In order to improve the music video, I think that we should use more on beat editing during the chorus of the song, this will increase the excitement created from the video, as well as create a stronger connection between the lyrics, music heard as well as video seen. There are few parts of the music video where the lip-syncing either doesn't fit, or doesn't seem realistic as a result to the way the individual sang it, in order to fix this I am therefore going to re-do some scenes in a studio using different lights to improve the way that the music video flows.  

I have also noticed that within the dancing shots Ashleigh is wearing a top that is slightly too dark, causing her not to look the same as the other dancers, although I am unable to fix those specific shots, when filming studio shots I will ensure each of the individuals are wearing bright t-shirts so they are able to stand out and seem noticeable.