As part of my research I interviewed a member of my target audience to develop a clearer understanding of their likes and dislikes so that I will be able to make my music video specific to those who will be watching it, and fit into all of their likes and dislikes.
Understanding what Maylita likes to see within a music video, provided me with ideas of how to make my video suitable to individuals within my target audience catogry. Maylita stated that she likes to see dance routines or lots of moving around within pop music videos. This gave me the idea of creating a choreographed dance for the video, ensuring that it is kept up beat and that the visuals on screen fit in with the pace of the music heard.
She also stated that she would expect to see brands within pop music videos, as a result to how current pop music videos are, therefore within my music video I aim to include nee and 'trendy' clothing, for examle Nike and Adidas trainers, as well as branded coats. I hopefully aim to ensure Gio, the rapper within the video will wear a branded coat so that members of the audience are able to connect with the band members through clothing, or even relate to what can be seen.
Another thing discussed within the interview is the idea of close ups to show makeup, within my video I therefore aim to include close ups so that the band members can become recognisable as well as to allow young female members of the audience to see and possibly imitate the makeup shown. Including close ups will mean that each band member is noticed within the video, allowing each individual to create an audience and sperate fan group.
I am to promote self confidence through my band by creating the idea of ordinary individals through usual clothing such as jeans and bright tshirts. This will allow young members of the audience to connect with the band members and to look up to these indivuduals that are seen as genuine and real.
Finally I will post my music video and youtube, this will mean it is accesible to indivudals who like to watch music videos at home with friends and family members, for example Maylita, ensuring the video is easily accesible to all members of my target audience.
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