Costume, props and, makeup for existing music videos:

Costume props and makeup of existing music videos:

This music video by a student Layla Obi uses the simplicity of costume, props and makeup in order to create a simple yet creative music video. The fact that no clothing is visible within the shot represents purity and innocence of the artist and possibly enabling some members of the audience to find a connection with the individual. Similarly to costume, the makeup used is simple. The lipstick is dark, and bold red representing the power or even independence of the individual , however, along with the simple eyeliner, little eye makeup and an extremely natural complexion, the video is kept simple and the lyrics and focus of the music is more understood by the audience. 

   

 Layla Obi also uses a variety of costume changes throughout the music video, although all of which are simple, stylish and following a similar trend of some kind if shirt or jacket that is undone. Doing this grabs the attention of the audience and ensures the main focus of the music video is the artist throughout. This possibly could have been used as a method of star iconography. 

Costumes are used to appeal to different target audiences. The jeans, hat, bomber jacket, and converse trainers represent the style of the younger generation, allowing them to connect to the video, finding an aspect to link to and feel part of a community increasing the audience of the music video. Clothing however, is still simple for example it is all black, this ensures the audiences main focus will be on the surrounding areas for example the graffiti wall behind the character.

 Props within the music video are also kept simple. The fairy lights used within the second shot create a link between the lyrics and the music video, while being blue, indicate the innocence and purity shown with the use of costume and makeup, as well as creating a calm and relaxed atmosphere and mood amongst the audience. The camera used within the first shot above adds almost an eerie or unusual feel to the video, while also continuing to link to the lyrics about lights, keeping a clear connection between lyrics and what's shown on screen.