Music video analysis

Music video analysis:

Lady Gaga: telephone...

Lady Gaga's ft Beyonce's 'Telephone' uses a variety of techniques in order to maintain audience interest as well as essentially grab attention. Lady Gaga as well known throughout most of her music video's, maintains her scar iconography as strange, rebellious, extravagant, or even obsessive with lyrics and costumes that are unusual and stand out in comparison to those already avaliable within the music industry.

Her bold costumes and makeup bring her identity making her music video's for example 'Telephone' spoken about and therfore well known in general. Mise En Scene is used to reach out to the audience creating a memorable video. The dark makeup, and bold fashion sense such as the black and white dress presented at the beginning makes her different from any other artists on the market currently, allowing her to stand out. During the first half of the music video most of her outfits are dark and gloomy allowing Lady Gaga to present herself as powerful and almost as a threat or as an aggresive individual. As the video continues, she remains wearing dark colours however, her hair becomes an extremely bright sunshine yellow as she walks out of the jail, this enables her to stand out and appear supierior to her inmates. A close up is then later shown of  her shoes which are high heeled paper mache boots, this is extremely unexpected allowing it to act as a fashion statement and possible even a discussion point, allowing Lady Gaga to become centre of attention. Beyonce however, is wearing a dark blue dress, and similarly yellow eyeshadow. The blue represents her superiority or power also, as she appears almost like royalty wearing royal blue.

The music video also presents a number of Goodwin's features such as a voyeuristic nature. Parts of the video sexualises women wearing very little clothing, whilst underwear is studded with metal and heels, with many establishing shots, meaning not only does it reach out to male members of the audience but also presents almost dedication and power for the females shown on screen. The video also presents a clear link between the lyrics of the song and the visuals on screen making it both an illustrating and amplifying video. Illustrating aspects provide the audiene with a clear narrative, whilst at the same time amplifing specific aspects such as through the use of costumes causing questions to be asked and keeps viewers intrigued. A clear link between music and visuals is also shown through the use of on beat editing continuously throughout. This allows the video fit in well with the music making it easier for the audience's eye. In terms of editing the video is generally quite jumpy, with shots being jolty and also often containing flashes. While the music is fast paced shots last no longer than about three seconds, allowing the video to be interesting and allowing the audience to never get bored. The typography used also represents Lady Gaga's personality as it is bold and uses contrasting colours such as yellow and pink that allows it to appear unusual and makes it seem like a film. The use of the word 'starring' highights specific individuals and continues with the film like approach of the 9 minutes 30 seconds music video.

The genre of the music video is pop, in which the music video clearly falls into with the use of bright colours, contrasts of light and dark as well as a clear and usually symmetrical dance routine.