Music video:

Final music video: 

Print work:

Finished Print work:
Digipak

Digipak Promotional Poster:

 

Magazine advert poster: 

Question One:

Question One:  
In what ways does your media product use, develop or challenge forms and conventions of real media products?

Question two:

Question two:  
How effective is the combination of your main products and ancillary texts ?

 

Question three: Part One

Question three: Part One
YouTube comments and analysis:

My response to Klodi and Emily's feedback: I used a variety of camera angles in my music video so that I was able to present the girls as powerful, low angle shots especially the shot where the girls walk past the camera, represents the girls confidence within themselves and how comfortable they are both with each other and in general.

My response to Ashliegh's feedback:
I decided to use shots outside in order to add a sense of community to the music video, presenting a sense of friendship as well as allowing members of the audience to connect or relate to the music video. The graffiti wall is also featured more times after producing the rough cut after many members of my target audience found these shots effective. I decided to use graffiti as it is something typically associated with adolescents, providing a sense of community for the younger generation. As most of the music video is targeted at females as a result to the female power and control suggested, the graffiti wall allows for the video to be targeted at any male members of the audience. Graffiti usually acts as an association to boys, allowing them to relate.

My response to Vicky's feedback:
A dance choreography was used in order to further show female power. Dancing was also used so that I was able to directly target 12-20 year olds as I found out after interviewing a member of my target audience, dance is preferred as well as expected within a Pop music video. I decided to use dance as it acts to support the pace of the music, allowing for a cheerful atmosphere amongst both members of the audience as well as shown by the band themselves. The black gaps within the video were as a result to this being incomplete, however, were filled with a number of studio shots in order to brighten up the music video, creating a positive mood and further acting to empower the female members of the audience.

My response to Hannah's feedback:
When finishing the music video, I ensured to change costumes when filming in different locations. Throughout the entirety of the music video I included a number of costume changes so that I was able to show each individual independently, while presenting their own individual characteristics. When filming all of the girls in one location, for example Central London, I kept similarities between each of the girls to also show that these girls work together as one, and highlighting their friendship, while still showing individuality through the variety of coloured t-shirts. I then changed the colours of these t-shirts when filming altogether in the studio so that their individuality could be presented further, I also changed their t-shirts after realising one of the girls was wearing something that didn't stand out enough. I changed this over to a pink t-shirt so she was able to stand out more, and her femininity personality was further presented.

Within my final video, at the beginning, and then throughout, I have included individual shots in four different locations in order to further present individuality. I ensured to include more shots of Ayanna, after being noted that she didn't feature enough, for an equal distribution.

For my final music video I have also cut down the song very slightly, this is because I think it may have become slightly too repetitive for younger members of the audience for example 12 year olds, causing individuals to get bored and then forget about the band. Shortening this therefore meant that the entire music video was filled with a variety of different shots and locations, remaining interesting.

My response to Emily's feedback:
I chose to use variation in location during the rap scene so that the video was able to become more interesting, however, I ensured this location was still in Central London, as well as to ensure clips of the girls throughout to maintain consistency and show a friendship. I maintained very simples costumes throughout so that I was able to directly target the younger members of the audience, for example, those ranging between 12-15 so that these girls felt supported and were able to look up to the band members rather than being intimidated. Clothing and costume plays a huge part in the identity of an individual within modern day society, therefore keeping these costumes neutral, and relatable to everyday wear, meant a large audience would be able to associate rather than feeling the need to change their style to essentially be 'suitable' within society. The purpose of this band was to eliminate some expectations faced by young girls, and instead create a down to earth girl band.

Receiving these comments after publishing my rough cut on YouTube meant that I could develop and alter any aspects of the music to my best ability, ensuring that the finished product was directly targeted to my target audience.